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Come Dine with Seriously

Objective

Drive awareness of Seriously’s range of cheddar.

Strategy

Focus on our transformative taste credentials.

Let’s face it, you might think Come Dine with Me is all about the entertaining dinner guests, however we all know you win by serving up a great tasting quality menu. This is why Seriously Cheddar was the perfect fit to sponsor Channel 4’s Come Dine with Me.

Our Taste Triumph idents communicated the great taste of our brand and celebrated the playful dinner party moments where Seriously can play a part.

We created a series of humorous moments where dinner party guest lose themselves in a food epiphany moment after tasting the amazing cheese creations.