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Clash of the Superheroes

Objective

Drive trial and awareness of the new Jeep Renegade.

Strategy

Tap into the shared rebellious spirit of superheroes.

In Batman v Superman: Dawn of Justice, the world’s most iconic Super Heroes clash for the first time ever on the big screen. So, we created a Jeep online experience that invited users to choose their allegiance and become a hero themselves in the ‘Battle of the Renegades’, by using the vehicle to help others and evade impending catastrophe using a unique interactive advergame.

Participation in the online experience was rewarded with a range of prizes, including live themed driving experiences and cinema tickets to Batman v Superman: Dawn of Justice, as well as a range of other related digital content.

Choose your allegiance

The driving experience was an amazing opportunity to take the vehicle through its paces on a specially built set at a disused airfield in Oxford, culminating in the chance to locate Batman’s car – flown in from Hollywood for the occasion.