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An Overnight Sensation

Objective

Drive penetration of Quaker Oats amongst young, health conscious and creative shoppers across the nation.

Strategy

Maintain Quaker’s stronghold of the overnight oat trend by showcasing how everyone’s oats should be as unique as they are.

In 2017 we offered a collection of five bespoke jars hand crafted in collaboration with renowned design team MissPrint, giving away one free with every pack purchased.

This proved to be so popular that in 2018 we followed it up, this time giving people the opportunity to mix and match their own design from a choice of three oat-inspired patterns and colourways. We even created five deliciously inspiring recipes to help everyone enjoy breakfasts even more.