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Back

An Exercise in Commitment

Objective

Launch Jeremy Carson’s post-exercise recovery shower gel in the UK with a new brand look and proposition.

Strategy

Disrupt the category and lean into Fit Kit’s unique appeal to exercisers of both sexes.

We focussed on Fit Kit’s three variants and developed striking orange, green and blue designs. Each one focusing on solving problems that come after exercising: Targeting dry skin, fatigue and muscle soreness.

Unlike other gym products which generally come in bulky bottles or jars, we chose a convenient, light, eco-friendly pouch container designed to take up as little space as possible in your kit bag

The range launched with shower gels and will eventually carry eight products, expanding into moisturisers and shampoos.

 

In fact

We loved Jeremy’s idea so much we invested in the brand and we are now proud co-owners of this unique product.

If you are interested in finding out more, check out the website we helped to develop at fitkitbodycare.com or follow Fit Kit on Twitter @fitkitbodycare