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Back

A Scoop of Strongbow

Objective

Encourage loyalty in the peak-cider summer months through trial of Dark Fruit cider.

Strategy

Show off the love for Dark Fruits by putting one of the brand’s biggest fans front and centre and lets the crowds come.

One superfan in particular, Kyle, caught our attention: he had developed a Dark Fruit ice cream recipe.

Through LadBible we got in touch with Kyle, and asked him to mass produce his exclusive recipe, designed a bespoke Land Rover and trailer and toured across three festivals and three city centres, resulting in huge queues and a film generating in 3.3 million views (and counting) on LadBible.

Where will the Dark Fruit fans take us next? Who knows, maybe the freezer aisle at your local supermarket. Only time will tell.