One superfan in particular, Kyle, caught our attention: he had developed a Dark Fruit ice cream recipe.
Through LadBible we got in touch with Kyle, and asked him to mass produce his exclusive recipe, designed a bespoke Land Rover and trailer and toured across three festivals and three city centres, resulting in huge queues and a film generating in 3.3 million views (and counting) on LadBible.
Where will the Dark Fruit fans take us next? Who knows, maybe the freezer aisle at your local supermarket. Only time will tell.