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A Match Made in Heaven

Objective

Drive cross-portfolio frequency of PepsiCo hero snack and drinks brands throughout the calendar event of the year.

Strategy

Tap into the summer’s football fever without mentioning the world cup by creating our own star-studded line-up.

Walkers, Doritos and Pepsi Max combined to form The Perfect Match. Fronted by three legends of the game – rising star Dele, national treasure Gary, and the master himself, Lionel Messi – we ran an on-pack promotion offering consumers the chance to win great prizes every hour. All they had to do was buy any two packs and enter the codes online to find out if instantly if they were a winner.

Exclusively at Tesco

We offered shoppers the chance to text to win a meet and greet with Messi in Barcelona. There were five prizes up for grabs in total, including travel, accommodation, €1000 spending money and time with the legend himself.