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A Lick of Learning

Objective

Generate loyalty for Dulux in an increasingly competitive market.

Strategy

Raise awareness of the importance of bright spaces in the learning environment.

Picture your school environment – rows of uniform desks, bland magnolia walls, feet shuffling from room to room – hardly an inspiring place to be.

We gave life to Smarter Spaces that aimed to turn this on its head and breathe life in to even the most bland of school spaces, helping schools and teachers transform their environments into assets that could support their teaching and enhance the learning of their pupils.

We were responsible for campaign creative including look and feel, downloadable content for competition and design principles, web and email copy and content – liaising with all major stakeholders, partners and cross-agency teams.