Introducing the unconventional world of Puerto de Indias

July 1, 2019
Nicola Devine
Communications Manager

Puerto de Indias: The original strawberry gin from Seville has officially landed in the UK

Our ‘It’s not pink, it’s Puerto’ campaign will shake up the pink gin category and set Puerto de Indias apart from competitors by inviting consumers to ‘unthink pink’. Amplifying its wild strawberry flavour profile and staying true to Puerto de Indias’ distinctive personality, disruptive creative invites consumers into the dark, sophisticated and unconventional world of the ‘black strawberry’.

The cross-channel campaign which spans social, guerrilla activation, digital, OOH and experiential kicked off with influencer activity and a social tease campaign which invited followers to #FollowTheBlackStrawberry and see where it may lead. Selected Influencers received a mysterious invite to the launch night in the form of a ‘Little Black Book of Unconventionality’ which contained cryptic clues to share with followers and create intrigue. A competition offered the most curious followers the chance to join influencers at the launch party.

The tease campaign was amplified through large-scale projections of the iconic black strawberry, beamed on to renowned sites across London in the lead up to the launch event.

All was revealed at the launch party, ‘An Evening of Unconventionality’, which took guests on an immersive brand experience across a series of theatrically imagined rooms that brought to life the pioneering story of Puerto de Indias. Guided through the experience by an intriguing array of characters, guests hand-picked strawberries from a strawberry wilderness, tasted visually striking cocktails matched to their unconventional side and contributed to a live typographic art installation.

The experience culminated in a dramatic space adorned with the black strawberries, where they were entertained by a contemporary twist on Flamenco against an eclectic DJ set with Spanish beats, whilst tasting the deliciously daring tapas inspired by the black and pink colour palette of the campaign.

The launch campaign will run through to late July, establishing a rich brand world and narrative for Puerto de Indias. For more, follow #ItsNotPinkItsPuerto on Instagram.

As featured in Campaign Live.