All was revealed at the launch party, ‘An Evening of Unconventionality’, which took guests on an immersive brand experience across a series of theatrically imagined rooms that brought to life the pioneering story of Puerto de Indias. Guided through the experience by an intriguing array of characters, guests hand-picked strawberries from a strawberry wilderness, tasted visually striking cocktails matched to their unconventional side and contributed to a live typographic art installation.
The experience culminated in a dramatic space adorned with the black strawberries, where they were entertained by a contemporary twist on Flamenco against an eclectic DJ set with Spanish beats, whilst tasting the deliciously daring tapas inspired by the black and pink colour palette of the campaign.
The launch campaign will run through to late July, establishing a rich brand world and narrative for Puerto de Indias. For more, follow #ItsNotPinkItsPuerto on Instagram.
As featured in Campaign Live.