A perfect opportunity to take stock and plan for a better tomorrow.
Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.
In this post-pandemic landscape, challenges are immediate and visceral: consumers face financial uncertainty, brands are under pressure and the future of physical retail remains up in the air.
In designing the strategy for Bill Clinton’s successful presidential run in 1992, James Carville knew exactly where to focus. As he memorably put it: “It’s the economy, stupid.” When it comes to modern marketing, we can replace ‘economy’ with ‘technology’
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Abby Hartley, Head of Marketing