Nearly 2 in 3 people would be more likely to purchase from a brand if they could browse and shop entirely within a social media platform.
Drawing on our own expertise and research along with perspectives from partners and brand side marketers, we aim to deliver insights that will shine a light on what’s possible for brands as they look to grow.
This report explores the rise of the challenger brand and the increased threat this presents to established brands. It poses the question, ‘Do established brands need to start behaving differently?’, before answering with an unmitigated, ‘yes they do’.
To get in touch in relation to any of this content, please contact Abby who will be happy to hear from you.
Abby Hartley, Head of Marketing