The new retail battleground and why brands can’t ignore today’s shopper ecosystem.
Don’t always think alike. And in our events we court healthy debate as we navigate the future of the industry and the challenges it throws our way. We invite brands to be part of that journey, often in the form of a round table or panel debate, and would love you to join us. Whether live, virtually, or a mix of the two, we’ve always got one eye on moving forward together.
This report explores the rise of the challenger brand and the increased threat this presents to established brands. It poses the question, ‘Do established brands need to start behaving differently?’, before answering with an unmitigated, ‘yes they do’.
To get in touch in relation to any of this content, please contact Abby who will be happy to hear from you.
Abby Hartley, Head of Marketing