YOUR SHADE. YOUR STAGE.

image.title

YOUR SHADE. YOUR STAGE.

Our first campaign for Coty has landed, and signals a step-change for one of the world’s leading beauty brands.

To support the launch of Rimmel’s extended foundation range, Match Perfection, we turned the spotlight on our audience to make them the heroes of our campaign. We wanted to create a narrative that truly celebrated confidence, not difference, by amplifying the voices, opinions, faces and stories of those who aren’t afraid to be themselves.

In collaboration with award-winning casting direction Coralie Rose, we street-cast 25 incredible individuals and brought their stories to life along with Dazed 100 film-maker, Mollie Mills. From Annie, a track GB star to Alexandra, an urban gardener, our campaign and its stars represent a fresh direction for Rimmel UK.

‘Your Shade. Your Stage’ is live across film, social and digital content and in stores across the UK from September 2018.

Check it out HERE

PREVIOUS:
Camp Copella
NEXT:
Campaign Underground