We’ve Joined The Movement – have you?

The Initials team have been busy in the two months since our appointment as lead agency for the revolutionary scooter brand, Space Scooter®.

So what have we been up to?

  • We've developed a premium and aspirational look and feel along with brand visual identity guidelines
  • We've delivered new packaging and a full shopper toolkit to launch Space Scooter® in U.S. retail channels this Summer
  • We're continuing to update across all social platforms with the new brand identity

But most exciting of all was the Live Experience activation in the US – The Coast to Coast Challenge!

Targeting specific areas across America the Space Scooter® team scooted across the country clocking up the distance covered. The result? From New York to San Diego – 3868809 feet! The Initials team flew over to Miami to see our designs featured across all activations and cruising down Ocean Drive on the enthusiastic Brand Ambassadors.

Interviewing for CW6 in San Diego on The New Way To Ride, Global Marketing Lead of Space Scooter®, Mariëlle De Silva De Freitas expressed how extremely happy with the launch and overall new identity of Space Scooter®:

"It has been great to see Space Scooter® launched across America. The team has worked at top speed, and with a high level of professionalism, to deliver a compelling concept and engaging brand visual identity in only 2 months! This is absolutely unheard of!"

500 reasons to celebrate
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