Snap & Share to win!

Walkers new Sharing Packs have hit the shelves with our latest promotion which encourages consumers to share the UEFA Champions League fun with friends and family.

The 'Snap & Share' promotion is running across 14 million packs, including Tear & Share, Grab Bags, as well as the New Sharing Pack range and has been developed to appeal to fans who love the social occasion around the UCL.

So how does it work? Consumers are simply asked to take a selfie with a 'Snap & Share' pack and share it on Twitter, Instagram or Facebook with #WalkersUnited. Everyone who participates is entered in to a daily prize draw for a chance to win one of over 7,000 prizes ranging from match tickets to PS4's and adidas UEFA Champions League footballs.

Additional cross-channel support including POS, digital, TV and PR sees the promotion being brought to life in other fun, disruptive and engaging ways.

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