Pop Works - Wildly entertaining ways of sampling popcorn

To celebrate the launch of the Pop Works brand in the UK, we are exciting members of the public by inviting them to come and sample the four new flavours of popcorn in wildly entertaining ways. Our branded unit is like opening the door to the Pop Works & Co studio where the public will be offered a multitude of different ways to sample Pop Works. The unit has an industrial warehouse feel with pops of colour to emphasise the brand cues and ultimately help people recognise the product in store.

Within the unit, the 'Pop Drop' mechanic allows guests to try their luck at getting a sample where they have to guess which flavour shoot the popcorn will come down, press a button and wait to see if they have picked the right flavour. All four flavours can be tried at the back of the unit via popcorn dispensers that surprise and delight guests with sounds once opened and finally through our 'Pop Box' where guests are invited to put on an oversized mouth, step inside the wind tunnel and try and catch as many popcorn pieces as they can in 30 seconds.

Brand ambassadors will also be on hand outside the Studio sampling specific flavours and giving out 50p off-coupons to be redeemed in Tesco or Sainsbury's stores.

Come and pop into our very colourful and over-the-top Studio in city centres and Tesco stores around the country from tomorrow for four weeks. This week we will be at Kings Cross Station on Friday and Box Park Shoreditch on Saturday.

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