McLAREN SENNA. We made challenging the impossible possible

Mclaren's new hypercar roars in to view

Having worked with McLaren since last year to develop the global positioning for their exciting new McLaren Senna, we are delighted to say our 90-second launch film has officially gone live following the reveal of the McLaren Senna GTR Concept at the Geneva Motor Show last week.

This is the first chance people have had to see the car in action, other than a series of tease stills and short clips, since it's launch was announced in December last year and so far the response on McLaren social media has been overwhelmingly positive.

Our film, produced with Carnage Films, directed by Piggy Lines and shot in Spain, sets up how the attitude and achievements of legendary Brazilian Ayrton Senna, three-time World Drivers’ Champion with McLaren, inspired the vehicle that is the most track-focused and fastest road car McLaren has ever built. Watch the film here

More details coming soon.

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