Doritos Stick or Kick – Score and win up to £500!

Building on the success of their 2014 activation, Doritos have revamped and relaunched their football themed campaign to capitalise on the increased number of games in 2016 with home nation involvement and the inevitable football fever that sweeps the nation.

Generating mass awareness through TV and display POS, the campaign takes the form of an interactive game in which consumers are encouraged to take part in a multi-stage penalty shoot-out. By entering a unique on pack code at a promotional microsite, consumers are able to enter the game for a chance to win up to £500. At each stage, the consumer is encouraged to be bold and step up to take the penalty, with the knowledge that if they score, they can risk their prize for an even bigger one – starting with free product, all the way up to a £500 prize. With a 1 in 5 chance of scoring a penalty at each stage, the campaign encourages only the bold to enter. Initials were responsible for the creation of the core look and all pack artwork across 4 SKUs.

Are you brave enough? Click here to find out more.

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