Dark Fruit For Life

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Dark Fruit is a cider unlike any other; it inspires near religious devotion amongst its legion of followers. They go on Dark Fruit exclusive nights out, bake Dark Fruit cakes, create Dark Fruit ice cream and, in the case of superfans Alfie and Paul, pay permanent homage to their favourite cider in the form of tattoos.

To celebrate their dedication, we opened Dark Fruit Ink: a pop-up tattoo studio in Shoreditch that offered fans everywhere the chance to make the ultimate commitment to the ultimate fruit cider.

We employed the services of celebrity tattoo artist, Alice Perrin, to design and tattoo 11 very lucky, and very committed, fans over the course of two days.

Our freshly inked fans were invited to ‘Dark Fruit After Dark’ a party where fans could hang out with other followers, party to DJ sets, eat Dark Fruit ice cream, and of course have a can of the cold stuff. There were even temporary versions of their tattoos!

Hundreds of fans applied to get tattooed and the event sold out in an instant; the hype was real. So real in fact that LadBible captured content across the two days and the views are skyrocketing.

With a busy summer of showcasing Strongbow across the country now behind us, we can’t help but wonder what’s next for Strongbow and its army of superfans?

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