CMO of the Future

CMOs are facing challenging times. Their function has evolved to encompass two complementary and essential strands: innovation and growth. However, although it is vital for marketers to have a secure grasp of both, they are individual specialisms in themselves.

Following on from the discussions on Agency of the Future, read the full thought piece on CMO of the Future here ... Agree...Disagree?

Initials Welcomes Aunt Bessie’s to the Family
Initials hits number one slot in Grocer magazines top experiential campaigns