Bewitch. Beguile. Be bold.


Bewitch. Beguile. Be bold.

Bewitch. Beguile. Be bold.

Halloween is THE time when ‘more is more’ – your most creative, daring and jaw-dropping alter-ego can step forward and beguile.

Initials was tasked with creating two accessible and attainable looks that were trend led and exclusive to Boots and Superdrug for Gen-Zs to replicate for their Halloween look this year.

Both looks have a step-by-step video tutorial and instore POS instructions which are now live on Rimmel’s Instagram and instore.

Check out each Halloween look below!

Turn heads, play tricks.

Step into a new world.

Now on the High Street
Digitising Our Vanishing High Streets