A Scoop of Strongbow


This Summer, Strongbow celebrated fans’ dedication to their favourite fruit cider, Strongbow Dark Fruit. One superfan in particular had caught their attention: they had developed a Dark Fruit ice cream recipe.

LadBible got in touch with Kyle, we mass produced his exclusive recipe, designed a bespoke Land Rover and trailer and toured across 3 festivals and 3 city centres this Summer, resulting in huge queues and 3.3 million views on LadBible.

LadBible found out where Dark Fruit fans wanted us most. A social poll deemed Plymouth, Birmingham and Manchester the winners. In just four days, we booked three city centre locations to give out free Dark Fruit ice cream and spread the love nationwide.

We kick started our festival tour at the Isle of Wight, before making our way to Kendal Calling and finishing up at Victorious. Come rain or shine, our delicious, free ice cream went down an absolute treat with Dark Fruit lovers.

Where will the Dark Fruit fans take us next? Who knows, maybe the freezer aisle at your local supermarket. Only time will tell.

McLaren Senna Award
Dark Fruit For Life