Encouraging consumers to choose your brand is as much an art as it is a science. We seamlessly combine channel understanding, behavioural economics and consumer psychology to make sure your brand stands tall amongst the competition and truly influences purchase decisions.
And the shopper’s journey is no longer linear. We’ve entered a new era that unites digital, physical and social worlds to deliver consistent and connected shopper experiences at every turn.
So whether you want to launch a new product, drive category or brand penetration, or inspire new consumption occasions, there’s a time, method and place for engaging your shoppers – which we help you establish early on.
We’ll then create a shopper-first approach that drives brand growth and penetration, increases sales and purchase frequency, and enhances retailer relationships and consumer advocacy.
Using a blend of research techniques, we gather real insights to uncover the hidden motivations, needs and behaviours of your shoppers and transform these findings into creative, action-driving solutions that ensure your product ends up in shoppers’ physical or digital baskets.
Recognising shoppers’ changing needs throughout the path to purchase, our communication model ensures your brand’s emotional and functional story is delivered through the right touchpoint, in the most effective way.
Flexibility and agility are key to developing innovative shopper campaigns that can resonate with shoppers across multiple markets and retailers. From broad-reaching solutions to retailer-specific activities, we simplify the decision journey by finding the sweet spot between your shopper, brand and retailer or channel.
We’ve developed a series of powerful analysis tools that ensure your creative comms resonate with your target audience. These tools evaluate and optimise campaign stimulus and comparable executions with real shoppers, using cloud-based online surveys. We cover 60 countries globally, with a database of 250,000 shoppers from numerous demographics, so you can pinpoint the exact audience that you wish to take part.