From launching the completely new to revitalising the existing, we work with brand and product owners to realise the full potential within their brand. Our approach is logical, pragmatic and goal-oriented – to find the ‘original magic’ and supercharge it.
Brands are at the heart of everything we do. Interrogating, clarifying and prioritising the core brand components – values, archetype, tone of voice, personality, identity and promise – can inject a new lease of life into established, but tired, brands or even help new ones redefine a category. We provide strategic guidance and objectivity to brand owners to help shape the functional and emotional role of the brand beyond its name and logo.
Audit and immersion to build a practical understanding of the brand’s real world meaning, connection points and reputation.
Examine and recommend which values and offerings should be prioritised and the relevant brand architecture needed to achieve distinctive activation (archetypes, personality and tone of voice).
Visually and tonally manifest the brand in the context of its offering and end users. Whether that is proposition, identity, packaging, comms look and feel or messaging.
Fixing the brand within its new value set by creating a toolkit of assets to ensure coherence and consistency over time.