LIVE ENGAGEMENT AT INITIALS

We create meaningful experiences that immerse consumers
into a brand world

We believe in the power of experiential, or as we call it Live Engagement. The deepest human relationships are formed face-to-face and this is true of the relationship people form with brands meaning connections made in the live environment have the potential to provide some of the most loyal advocates.

The impression formed in that face-to-face moment is crucial to the success of the brand activation. Therefore, every detail of that experience with the brand is considered to optimise the engagement and impact.


How we deliver award-winning results:

Engagement Strategy

We start the planning process by forming an Engagement Strategy, this is completely unique to every campaign and plays a crucial role in how and where we target consumers. Four key factors are considered in this matrix:

1) Target audience profiling
2) Identifying contact points
3) Maximising reach
4) Recognising receptivity moments

Creative brilliance

To ensure that the campaign is relevant and resonates on an emotional level, audience insight always forms the bedrock of the defining proposition which then fuels our “can do” creative minds who are always pushing boundaries.





Live Expertise

Meticulous in their organisation skills and never happier than when on site, the activation team are involved in campaigns from the initial briefing through to the post live amplification. Always ensuring any brand engagement is successful in the live environment and beyond.




Trusted delivery partners

No matter what it takes we deliver the campaign to the highest standards, working with best in class experts in their fields. They become a seamless part of our team to fulfil complex structural builds, technical onsite innovation, of the moment trends and robust ambassador programmes.

Predicting and Measuring ROI

We’ve identified industry benchmarks which allow us to predict the impact of live engagement activations and set qualified campaigns KPIs. We then measure the campaign selecting the most relevant of our tools; from in environment live reporting, engagement trackers and independent field research analysts.


OUR EXPERIENTIAL EXPERTS

  1. Rachel Bateman

    Head of Live Engagement
  2. Laura Cohen

    Communications Director
  3. Tamsin Williamson

    Communications Director
  4. Sophie Barker

    Senior Communications Manager
  5. Alex Ferguson

    Senior Communications Executive

We have expertise delivering disruptive, engaging and successful brand experiences across multiple spaces…

Festivals
Stunts
Exhibitions
Roadshows
Pop-ups
Brand-owned events
Sponsorship Activation
Content-led Activations