To both employ and empower talent that truly and proudly reflects the cultural diversity surrounding us.
The campaigns we create are engaged with by people across multiple nations, as well as our gloriously multicultural homeland. So needless to say, reflecting the audiences we speak to couldn’t be more important.
We know the best ideas are born from broad, inclusive minds that span all races, religions, ethnicities, genders, abilities and orientations – and that the happiest workplaces are made up of those who feel comfortable and confident to be their very best selves.
By employing a mixture of talent that fairly represents the creativity of our industry and the wider world, we can achieve both.
The way to inspire real change is to become personally aware and educated around the issues affecting the diversity of our industry. That’s why we’re partnering with Creative Access to deliver tailored team-wide training to suit our current needs as an agency. They specialise in empowering underrepresented communities, in not just entering the creative industries, but thriving once they get in. And we can’t wait to play our part in this.
Our people are crucial to the success of our Diversity, Inclusion & Wellbeing drive. So, we’ve created the Initials DIW Academy to keep our vision on track. With a range of different disciplines involved, the academy has monthly progress meetings, with roles such as Recruitment Coordinator managing our relationship with partners like The Dots, and Creative Moderator making sure our work is reflective of the audiences we engage with.
Keeping our focus collaborative and cross-industry, we are proud members of the Alliance of Independent Agencies D&I Workstream, sitting as part of their monthly workshop designed to generate action between agencies via the sharing of inspiration, ideas and best practice.
We recognise that particularly in today’s climate, everyone is likely to be dealing with something, often in silence. It’s why we’ve invested in training for our HR Manager, Emily, to become a fully qualified mental health first aider, so when the need arises, our colleagues know they can speak to someone in confidence who has the skills to help in the best way possible.