Walkers Barmy For Sarnies

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Our Challenge

Create a launch campaign for Walkers new sarnie flavoured crisps which would engage and excite the nation to trial.

Our Insight

The Great British public love a good sarnie. Be it a bacon butty, a chicken filled cob or a cheese toastie we eat over 11 billion of them every year.

Our Idea

In honour of the crisp/sandwich union we opened The Walkers Crisp Sarnie Club and invited the nation to go Barmy for Sarnies.

Walkers Barmy For Sarnies

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