Strongbow Epic Entrance

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Our Challenge

Re-engage a millennial audience with mainstream cider by activating Strongbow's Let's Own It proposition across packs and into the wider festival space

Our Insight

Hanging around the fringes of the action isn't an option. For our audience it's go big or go home. They want to be the guys in the limelight right at the centre of the buzz!

Our Idea

Strongbow will be the brand to signal the start of an unforgettable experience with mates. We offered music fans the chance to win an “Epic festival entrance" worth up to £10k at some of the UK's best festivals with every pack of Strongbow.

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