PEPSI MAX FAN HOUSE

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The Challenge

Maximise Pepsi's sponsorship of the UEFA Champions League to put Pepsi Max at the centre of the excitement in the days leading up to the final in Cardiff.

Our Insight

The unwavering passion of football fans takes them on a journey from joy to despair; nervous anticipation to ecstasy; disappointment to elation. No other moments in life provide the chance to feel and express these emotions with such intensity.

Our Idea

Create an unforgettable, immersive experience literally powered by fans' passion for the beautiful game.

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