McCoys’ Win a Trip to your Local in Rio

RealMcoys FB Cover

http://riolocal.mccoys.co.uk/

Consumers are invited to nominate their local pub to be re-created as a pop-up pub in Rio during the World Cup, and to win a trip to the pub to watch matches on TV.

The campaign is fronted by 'celebrity landlord' Al Murray.

Our Pundit's view

A clever way of giving winners the next best thing to a seat at the games, and it also gives the licensed trade a chance to get in on the action too. Surprisingly, Al Murray's image doesn't appear on the pack. Otherwise, an ingenious piece of promotional sabotage by a non-sponsor.