Initials tops the 2013 league

Initials is the winner of the Most Viewed Agency league tables for 2013 published recently by industry broker creativebrief.

These leagues tables are rapidly becoming a benchmark for the industry to assess which agencies of any discipline are 'hot'. According to creativebrief, they are now regarded as mainstream industry league tables because they are based on popularity rather than simply size and scale. As Sir Alex used to say, winning the FA Cup is always exciting but to be one of the four teams to qualify for the Champions League is what it's all about because it demonstrates consistency of achievement throughout the year.

Interest in Initials was further evidenced by the fact that of the Top 30 Most Viewed Case Studies, no less than 5 were from this agency. Our work for Doritos over the year was the most viewed in the Promotional Marketing sector and the third most viewed overall. Other campaigns which featured in the league table were for Starbucks (shopper marketing), Tropicana (experiential), Cadbury Easter Egg Trails (experiential, digital, promotional) and Peugeot (experiential, digital).

CEO Jamie Matthews commented:

'The most important issue for us has always been the results which our work achieves for our clients. But it's also gratifying to learn that there has been so much consistent interest in such a wide variety of our campaigns across several disciplines. No other agency from any discipline received more views last year, and we are working hard to maintain that level of interest this year.'